The British Broadcasting Corporation (BBC) launched their popular iPlayer service in 2007, which is an internet television and radio service. It allows audiences to watch previous television shows and listen to previous radio shows from their numerous stations. Before the launch in December 2007, the BBC had hoped the service would reach half a million users in its first six months. This turned out to be a gross underestimate, as 3.5 million programmes were streamed or downloaded in the first three weeks alone.

In October of this year, the corporation announced a new digital music product, BBC Playlister, partnering with Spotify, YouTube and Deezer. The new digital service will let audiences add and save their favourite tracks heard on the BBC to a personal online playlist, which they can then export to one of the BBC’s digital music partners where they can hear the music in full. Music fans will also get hand-picked recommendations from their favourite DJs and presenters.

Each year, the BBC showcases more music than any other broadcaster across its radio, TV and online services. However, once broadcast, it can be difficult for audiences to find the music they hear on the BBC again. The first of its kind, BBC Playlister changes that for ever. Whether it’s tracks from Lauren Laverne’s Radio 6 Music show, that song playing in the café in EastEnders, or the tune that Anton Du Beke and Fiona Fullerton are dancing to on Strictly Come Dancing, Playlister helps audiences discover and remember more of the music they love from the BBC.

With BBC Playlister, music fans can:

  • Collate the tracks they love from across the BBC – via a simple sign-in process, audiences can click to remember the music they hear on the BBC and add these to their personal playlist
  • Discover recommended tracks from favourite BBC DJs and presenters or popular programmes – helping fans discover more of the music they wouldn’t have otherwise found, and get inside picks from some of the best experts in the world
  • Easily export their playlist to their chosen digital music service – to replay whenever they want to in the simplest way possible

At a launch event, senior executives from YouTube, Spotify and Deezer explained why the music streaming companies have decided to collaborate on the service.

Chris Maples, VP of Europe for Spotify, says:

The BBC and Spotify share a passion for offering lovingly curated, great music to music fans, making Spotify a great partner for BBC Playlister. Through the BBC Playlister app on Spotify, you can be the first to hear and follow playlists from your favourite DJs, radio stations and TV programmes, and explore a world of hand-picked music content from across the BBC. From Zane Lowe’s Hottest Records of 2013 to the tracks from Later... With Jools Holland, you can enjoy them first through the BBC Playlister app on Spotify.

Ben McOwen Wilson, Director of Content Partnerships for YouTube in Europe, says:

The BBC is a hugely influential and powerful curator of music choice across generations and across genres. We're delighted that through BBC Playlister, YouTube's community of passionate music fans can access and share the music content they love from their favourite BBC shows by easily exporting playlists directly to YouTube.

Axel Dauchez, CEO of Deezer says:

We're delighted to partner with the BBC at the launch of their new music product, BBC Playlister. At the click of a button, users will be able to export their favourite tracks from across the BBC to listen to in full and take them wherever they go with Deezer. Music fans in more than 180 countries already listen to and discover new music with Deezer - our editors are seeking out and recommending new music every day. Now people in many countries across the world can listen to the music they love on the BBC with Deezer.