Joomla is one of the most powerful open source content management system (CMS) that is utilized by millions of websites around the world. However, this platform by default needs a little work to be search engine friendly, which is the reason why you need to do on-site SEO for better rankings and traffic.

It is also important to note that Joomla is a template based CMS platform, and compared to WordPress which can be made by those with branding expertise, Joomla is usually used by designers with more programming knowledge.

Does that mean you shouldn’t consider branding for your Joomla site?

No, obviously branding is important, especially for off-site SEO and reputation, but if you can’t create a site with unique branding features, another option is available in the form of a company with reputation expertise.

For example, the company Brand.com helps to build your online brand by taking care of your off-site reputation. Such a company can be a viable consideration as off-site branding and SEO, especially for Joomla websites, is a tedious task and a time-consuming process. You have limited control of what is said about your brand off-site as you can’t moderate or edit reviews and social media defamation, so having expert assistance can give you more time for on-site SEO and also save resources.

On-site SEO Tips For Joomla websites

 

1.  Optimize your URLs

There are several options available for making the Joomla URLs search engine friendly. You can use the Joomla SEF plugin, but for more power the recommended one is to install the SH404SEF plugin, as it has several customizable features for on-site SEO.

Apart from optimizing URLs, the plugin will also allow you to see 404 pages, setup 301 redirects, update page titles and meta descriptions all from a single place. SEF URLs are more comfortable for website visitors and ensure good indexing in search engines.

 

2.  Write appealing meta descriptions for content

The next thing you should do is fill out the Meta Description box for all website content. This description usually has a 155 character limit and it is the text that is displayed in search results under the title of the blog posts.

The Meta Description offers you a chance to attract attention from search engine visitors. So apart from using the keyword in the description, it should include an appealing copy to get people excited.

 

3.  Allow images to be indexed

As with installation of WordPress, Joomla also creates a robots.txt file when installed on the domain. This file features a disallow rule for images of the blog, which prevents them from getting indexed by search engines. You ideally would want the images to be indexed as they make up a significant portion of search engine traffic, and proper image optimization is great for rankings.

However, optimizing your images won’t help if you have a disallow rule in the robots.txt directory. You should therefore remove ‘/images’ from your robots.txt file through your VMH/CPanel.

 

4.  Fix 404 errors

404 errors normally appear when visitors land on a page that is no longer available (because you changed the permalink structure or deleted the post). You can use the SH404SEF plugin to check for 404 errors and fix them as soon as possible.

It will take time for 404 pages to be removed from search engines, so you can also insert links to redirect users to someplace important on your website. The focus should be on retaining the user despite the error.

What are your favorite on-site SEO tips? Feel free to leave comments.